In this behind-the-scenes blog, Eva Blake—personal brand photographer based in Wicklow and Dublin—shares how she’s preparing for her own personal brand shoot using the same intentional process she offers to clients. From clarifying services to aligning visuals with business goals, Eva uses the StoryBrand framework to plan imagery that boosts brand visibility and tells a meaningful story. Set in her beautiful natural light studio in Wicklow, this shoot is a reflection of how powerful personal brand photography can be when rooted in strategy, clarity, and confidence.

Meet Irena of IL Gemstones – a jewellery designer inspired by nature’s colours. Discover her story, process, and brand shoot in our Wicklow studio.

Many women feel uncomfortable in front of the camera — and Trish McDermott was no exception. In her own words, she had “never had a decent photograph” of herself in over 60 years and dreaded the thought of being photographed. But when she launched Trish McDermott Style, she knew it was time to step into the spotlight for her brand. With a little encouragement from a friend, Trish booked a personal brand shoot with me at The Visible Business. What happened next surprised even her — and completely changed the way she sees herself. Here’s Trish’s story…

Ready to Build a Personal Brand That Truly Reflects You?

In a crowded online world, your personal brand is what sets you apart. It’s how you attract dream clients, share your story, and build a business that aligns with who you really are. Whether you’re just starting out or evolving into your next chapter, Eva Blake is here to help you bring your brand to life—visually and strategically.

Eva offers three personal brand photography packages to suit every stage of your journey—from one-hour portrait sessions to full-day brand storytelling shoots. And for those ready to go all-in, her signature VISIBLE – The Kick Starter program combines strategy, photography, and online presence in one joyful, powerful brand-building experience.

Want to dip your toe in? Join REVEAL—Eva’s free, live monthly webinar for small business owners. Each session dives into a different aspect of personal branding and visibility, with real-world examples, mindset tips, and content strategies that actually work. It’s designed to inspire and support you in showing up with confidence, creativity, and clarity.

Struggling to stand out as a coach? In this blog, we share how to use the 7 steps of the StoryBrand framework to build a clear, confident personal brand. Inside VISIBLE — our personal brand kick-starter for coaches — we combine strategy, storytelling, and personal brand photography (Ireland-based) to help you speak directly to the people you're here to serve. Discover how to clarify your message, position yourself as a trusted guide, and craft a personal brand strategy that builds connection and converts.

Learn the 6 key things you must do to build your personal brand in 2025. Discover how authenticity, storytelling, and strategic growth can help you create a strong brand identity. Explore how experts like Dr. Michelle Hone and Geraldine Jones are applying these strategies to grow their businesses and connect with their audience.