As I plan my own personal brand shoot, I’ve been quietly applying the exact process I guide my clients through. And in doing so, I’m reminded just how much thought goes into this work—not just in how it looks, but in what it communicates.

At the heart of it is clarity. Clarity around what I do, who I do it for, and the transformation I want to make possible. In planning this shoot, I’m using the StoryBrand framework to help shape those decisions—just as I do with clients. I’m not the hero of the story here. I never am. The images I’m planning aim to reflect the real hero: the client. The woman building something meaningful. The one who’s ready to show up fully in her business.

Following the Framework

Using the StoryBrand structure helps me organise everything around what matters most: the client’s journey.

As I think through my own shoot, I’ve been asking:

Who is the person I’m speaking to?
What are they struggling with?
How does my work help them get where they want to go?

From there, the shoot becomes less about capturing a nice photo and more about visually expressing a sense of possibility. I want someone to look at these images and say, “That feels like me. That feels like where I want to be.”

Revisiting My Own Journey

Like many of the women I work with, I’ve been evolving. Quietly, thoughtfully. Behind the scenes, I’ve been refining what I offer, how I want to spend my time, and the kind of impact I hope to have.

This shoot marks a moment of stepping into that with more intention. I’m taking the time to reflect on the services I’ll offer in the next couple of years—what’s included, how and where they’ll take place, and what they help create for clients.

I’ve been curating visuals that match that direction. Just this week, I pulled together 50 client images that feel like the most “me.” They’re full of colour, movement, honesty—and they show the kinds of clients I adore working with: women running their own businesses, from coaches and creatives to wellness practitioners and product-based founders.

Planning What to Show

The images I’m planning will go beyond the classic “branding” moments. I want to show:

A client feeling genuinely comfortable and prepared
Behind-the-scenes glimpses of the process—from outfit planning to reviewing mood boards
Moments of ease and joy in the studio
The experience of seeing your final images and feeling like they match the person you’re becoming

These moments matter. They tell a story. And they remind me how important it is that the visuals we create reflect where you’re going, not just where you are now.

Why I’m Sharing This

I’m sharing all of this because I think it’s easy to underestimate what goes into preparing for a personal brand shoot. It’s more than picking an outfit or choosing a backdrop. It’s about recognising a moment of growth, and honouring it.

Whether you're in the midst of that same kind of shift—or simply considering how you want to be seen—I hope sharing this part of my process shows just how thoughtful and layered this kind of work can be.

This shoot is a mirror. And through it, I’m reminding myself of the same thing I remind my clients: your story is worth telling, and it deserves

TALK TO EVA

Who is Eva Blake?

Eva Blake is a personal brand photographer, marketing expert and personal brand builder who brings together strategy, storytelling, and photography to help ambitious women grow powerful, authentic personal brands.

With over a two decades of experience and a background in marketing, brand story telling and brand photography, Eva has helped hundreds of women in business get clear, get confident, and get visible.

Combining her strategic approach with a trusted network of creatives and experts, the studio coordinates and delivers everything you need to build your brand online—from brand strategy to social media, content creation, photography and SEO.

Eva’s signature program, VISIBLE, is designed specifically for ambitious women who want a clear, actionable roadmap to build their personal brand with confidence. The program includes:

Personal Brand Strategy: Get clear on your purpose, positioning, and audience with a tailored strategy session.
Story Building & Messaging: Craft an authentic brand story and messaging that connects and converts.
Professional Brand Photography: A photoshoot designed to capture your unique style and build your visual identity. SHOOT TYPES
Content Planning: Develop a content plan that supports your brand story and drives engagement.
Exclusive Access to Eva’s Partner Network: Special pricing and priority access to trusted experts for website design, SEO optimisation, and paid ads strategy.

If you're ready to be seen, supported, and strategically visible, Eva and her team at The VISIBLE Business Studio are here to help you make it happen.