Over the past five years, I’ve had the privilege of working with 100’s of coaches across Ireland. I’ve listened to their stories — why they started, the transformation they went through, and what has made them successful. One thing always stands out: the coaches who thrive are the ones who have a clear personal brand and the confidence to show up consistently in their niche.

This is one of the reasons I created VISIBLE – The Kick Starter — a strategic, visual and practical experience that gives you everything you need to stand out in your niche and start making money doing what you love.

Let’s break it down using the proven StoryBrand framework to guide you through the 7 essential steps of building a brand — and how VISIBLE - The Kick Starter supports each one.

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Step 1: Clarify the Problem You Solve
Your ideal client is the hero (not you sorry!) — and every hero starts with a challenge. Before they invest in coaching, they need to know you get their struggles. In our brand strategy session, we’ll identify the core problems your audience faces (in their words), so your messaging connects deeply and immediately.

Step 2: Position Yourself as the Guide
Every hero needs a trusted guide. We’ll shape a message that presents you as the empathetic (and competent) expert — someone who’s walked the path, understands the pitfalls, and can gently light the way forward.

Step 3: Show a Clear Plan
People don’t buy coaching — they buy clarity and confidence and the transformation you promise. In VISIBLE, you’ll create a step-by-step plan your ideal clients can see themselves following. We’ll structure your offers in a way that feels tangible and trustworthy — removing overwhelm and building momentum.

Step 4: Call Them to Action
Even the most inspired people won’t act if they don’t know what to do next. We’ll develop clear, consistent calls-to-action across your website, social content, and emails — so every touchpoint moves people closer to working with you.

Step 5: Help Them Avoid Failure
We’ll surface what’s at stake — not with fear, but with honesty. What happens if they stay stuck? By gently naming the consequences of inaction, you’ll highlight the real cost of doing nothing and show why your support matters now more than ever.

Step 6: Paint the Picture of Success
Success looks different for everyone — so we’ll define what it looks like for your clients. Whether it’s confidence, clarity, income, impact or freedom, we’ll make sure your messaging shows the positive transformation waiting on the other side of saying yes.

Eva Blake, Personal Brand Photographer & Strategist.

SHOOT DAY!

On your brand story shoot day, everything comes together to bring your brand to life. After careful planning, we meet at the agreed location — whether that’s my beautiful natural light studio, your workspace, or a location that captures the spirit of your brand. We work through a thoughtfully prepared shoot plan based on your story, key messaging, and visual goals.

Throughout the day, I guide you through a mix of portraits, behind-the-scenes moments, product or prop storytelling, and natural interactions that show the real heart of your brand. There’s a relaxed, collaborative feel, with time to adjust, explore, and capture authentic moments as they unfold.

Depending on the package, we may include outfit changes, multiple scenes, and different moods to reflect the full depth of your brand identity. I create space for genuine expression, ensuring you feel comfortable and confident in front of the camera.

By the end of the shoot, you’ll have a vibrant gallery of professional images that tell your story with honesty, creativity, and purpose — ready to bring your brand to life across your website, social media, and marketing. It’s about more than photos; it’s about capturing your essence.

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