Karen Jackson is the founder of WearWith, an Irish-based sustainable cashmere brand that blends timeless design with environmental responsibility. In addition to her entrepreneurial endeavors, she has been a lecturer in entrepreneurship at University College Dublin (UCD) for over 15 years and is a mother of two. Her passion for cashmere was ignited more than two decades ago when her father gifted her a Joseph cashmere sweater, a piece she still cherishes today .

WearWith was established to offer women high-quality, long-lasting cashmere garments that are both stylish and versatile. The brand emphasizes sustainability by designing pieces that can be adapted through complementary accessories made from eco-friendly materials. This approach allows a single sweater to serve multiple functions, aligning with Jackson's belief that one well-crafted sweater should endure a lifetime

Karen's personal style is characterized as "simple, sustainable, refined." She advocates for a capsule wardrobe comprising classic pieces like navy cashmere sweaters and cream trousers, which can be mixed and matched for various occasions. Her fashion philosophy has evolved to prioritize clothing that suits her personally, rather than following fleeting trends, and she encourages mindful consumption by investing in versatile, well-made garments .

Through WearWith, Karen Jackson combines her expertise in business and her love for cashmere to provide consumers with sustainable, stylish basics that reflect a thoughtful approach to fashion.